The Power of Yes

I will never buy an outdoor grill that is not made by Weber.

For anything that goes wrong, they always make it right most recently replacing the entire cook box of a large grill because it was not performing up to Weber standards.

No begging, no threatening – no hassles.

Goodwill is the gold standard of customer virtues.

There are other companies that accept the consumer’s word without exception, but not many.  That’s why there is no shortage of irate entries on Yelp.

Consumers want to be believed when they call; not be put on trial to prove their point.  A picture, an answer within a half hour, a new cook box in less than a week.

Whenever possible in business as well in personal human relations, the person who can be first to say yes is the one to be championed and appreciated.

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Read some sample chapters of my book Out of Bad Comes Good, The Advantages of Disadvantages here.

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