The First 6 Seconds

Advertisers now have research that shows Millennial buyers will give them only 6 seconds to connect and make their point.

The same world that gives us this very short attention span also impacts interpersonal relationships.

To communicate, we have 6 seconds.

6 seconds to say I missed you 

To ask for cooperation

To appreciate someone (and that includes the evidence to back up the compliment)

Only 6 seconds to teach

To share concern 

To say I’m sorry

In a way, less time is better.

It makes us think about what we intend to do and what we would like to say.

If you’re planning to participate in this world as fast paced as it is becoming, try getting to the point in the first 6 seconds to be a more effective communicator.

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