The apology no one can resist is sincere not manipulative.
Starts with the specific thing you are sorry for.
Contains a reparation for it or promise to fix the problem.
“It’s been bothering me that I have excluded you from socializing with our friends. I could have invited you to celebrate with our family and didn’t for which I am very sorry. In the future, may I invite you to more social events that are with our friends or family? I’d like that.”
I’m sorry is not embarrassing, it is empowering.
It shows we have a heart, a conscience and a hidden strength to take action to do the right thing.
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