Phoenix Coyotes fighter John Scott was voted by the power of social media to this years NHL all-star game.

The league thought they would let the fans decide who deserved to play but Scott who hardly ever scores and was traded recently then shipped to the minors polled big time.

There was so much pressure on the NHL to include him that they found a way to get Scott back to the majors just for the game. Meanwhile Scott has played the good solider and said all the right things.

Some observations:

• If you’re not ready to have social media influence your decisions, don’t use it.
• Obviously Scott (a fan favorite in Phoenix) is not fast enough or good enough to play with the other all-stars but today average fans think differently about what a star is.
• People like authenticity. Scott is old school. Sticks up for his players and as mean as he is on the ice, he’s that nice off.
• The most talent does not mean as much to the changing fan base as it does to sports leagues.

For the rest of us, the takeaway may be that heart matters as much if not more than talent.

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