There’s nothing that can be done to make a person care about a project, a person or anything if they are not already motivated to do it.
Spend your efforts on that which you care about and the people who matter to you the most.
When it is critical to win the cooperation of others, find their hot button but don’t confuse it for how you may feel.
We spend too much of our time trying to change people and that is a dead-end strategy.
Often in trying to wake up others we loser some of our own enthusiasm.
Let your enthusiasm carry the day.
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