Perhaps you like The Haggler who writes in The New York Times as much as I do.

The column takes up for the often tough fights by ordinary consumers to get satisfaction from companies that have wrong them.

The other day, something caught my eye that I want to share with you.  It was one of the most effective ways to show your dissatisfaction with a product or service without having to turn yourself into something you don’t want to be.

The Haggler unsuccessfully tried to get the attention of DailyCandy and turned to his Twitter account.  He sent a post asking for someone to help.  

No one ever replied.

Then, as an experiment, The Haggler turned to Twitter and tried the same thing with a company he had no complaint with but that had a good reputation for customer service.

He also changed his approach.

The Haggler tweeted the following:

“I am not happy with Quicken Loans! And you can tell because I used an exclamation point!

No shouting.  No obscenities.  No threats or boorish behavior.

The response came within hours:  “How can I help?”

True, you have to be dealing with a company that cares, but the fastest way to complain about a consumer issue is to be honest, direct and public in your request for attention.

“It’s not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change” – Charles Darwin

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