A University of Oxford professor Robin Dunbar has come up with the maximum number of social media friends that can be maintained at any given time.
The average Facebook user has over 300 friends – so says a Pew study.
Then add Instagram, Snpachat, Twitter to your universe and you’re spending a lot of time on people who you probably really don’t care about.
In other words, a lot of time is being spent in the black hole of social media where we lose our ability to live in the present and nurture friendships even though we only care about a much smaller number of “friends”.
Snapchat is refocusing on small groups of friends instead of massive numbers so heavy users are beginning to demand social media connections that actually have more meaning.
Fewer social media friends leaves you time for the friends you care about just like in person.
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